A graphic designer, also known as a graphic artist, wears many hats while using many different kinds of media to convey a desired message through design. A graphic designer is sought out to promote these messages for many products, activities or ideas.
Graphic design is used every day across the globe in the world of advertising, including web, books, magazines, mobile applications, food and beverage, computers and even clothing apparel. Package design is a huge part of this and requires the designer to not only understand the marketing aspects of business but to understand the client’s vision and target goals.
Working alongside the client, a graphic designer begins to expand upon an initial concept. The graphic designer will discuss costs, initial concepts, end goals and due dates. Designers almost always juggle more than one activity at a time, allocating a certain amount of time per activity. Some duties of a graphic designer may include:
- Staying up to date with many different kinds of media software including: Photoshop, Illustrator, Dreamweaver, Indesign, Flash and many more
- Meeting with and talking to the client many times during the course of a project to make sure the ideas of the client are being portrayed correctly
- Showing an expert level to attention to detail
- Managing his or her time expertly in order to stay on course and staying within the projects budget
- Demonstrating excellent people skills and effective communication skills
- Dedication to his or her art
An experienced graphic designer has the uncanny ability to take general ideas and turn them into visually stunning finished products that grab the attention of the desired audience.
Graphic designers may be employed by a company or work on a freelance basis for themselves. If working freelance, a graphic designer must work diligintly to market themselves and their skills in order to continue to grow their portfolio and client base and to make constant learning a part of their everyday life.